7 Simple Steps on How to Do Backlink Audit

a laptop and a mobile phone on a table and a text is written audit backlink.

This is your ultimate guide to conduct a backlink audit effectively! Summarized below are steps in order to perform a backlink audit as fast as a bullet!

7 Simple Steps on How to Do Backlink Audit: A Complete 2025 Guide

Backlinking has become integral to your SEO strategy as it is a can’t-do-without element that allows you to analyze how good, how much, and how relevant the links are pointing to your website. Backlink Audit helps you realize the map of your backlink profile in addition to giving insight into it through data that is helpful for crawlers and, therefore, improves search ranking and increases traffic.

The article form addressed here is a detailed method for how to do back link audit for your website.

1. What and Why Backlink Audit?

Firstly, we need to know what is backlink audit and why it’s important to implement.

1.1. What Is Backlink Audit?

Backlink audit defines the evaluation of the quality and relevancy of backlinks directed towards a website. Such an analysis consists of the checking of the sources, anchor texts and the overall effect these backlinks have on the SEO performance of a website. Backlink audit helps identify the presence of potential bad-quality or harmful links that would adversely affect the rankings of a site on search engines.

1.2. Why Do a Backlink Audit?

Making a backlink audit ensures that the health of your SEO profile is maintained. It uncovers toxic or spammy backlinks that would incur penalties from search engines like Google.

The regular auditing of backlinks gives a maintaining website the privilege of disavowing those links considered harmful, thereby ensuring that only the high-quality, relevant links contribute to the site’s search results.

It also offers insight into competition and ways for building even greater authoritative links as opposed to theirs.

a laptop screen represents back link audit analysis

2. Evaluate Your Backlink Profile in Relation to Your Competitors

The first step of conducting a backlink audit is comparison against that of competitors. This informs you of your standing in the marketplace and reveals areas for improvement. Use Semrush, Ahrefs, or Moz to do the following:

  • Access the backlink analytics tool: Enter your domain to analyze it.
  • Look at competitor comparison: Enter the domains of your competitors in the “Overview” tab to get a comparative analysis. The data will typically include metrics like backlinks, referring domains, and Authority Score.

Once you know your backlink profile-strength and competitor analysis, you can focus more on finding opportunities for growth and areas where you may need improvement.

a back audit analysis chart where it shows toxic back link, non-toxic back link percentage and referring domains number and number of back links.

3. Inspect Each Backlink Individually

When you’ve established a fairly peripheral overview of your backlinks, the next task is to make a painstaking assessment of each link. Not all links are created equal, and you should really know about their quality.

  • Backlinks audit tool: Start a project using a backlink audit tool to initiate this process. Once completed, you’ll receive a detailed report on your backlinks.
  • Toxicity score: This score indicates the potential risk associated with your backlinks. A very high toxicity score means that you probably have quite a lot of bad links that could damage your SEO efforts.
  • Authority score: This score shows how credible the referring domain is. Links from high-authority sites will positively influence your rankings.
  • Anchor text: Evaluate the anchor text applied in your backlinks. Make sure that the anchor text is relevant to the linked content. Relevant and natural anchor text enhances SEO performance. For example, when your website is about home product, you should find some anchor texts about home decoration, or home gardening.

By closely examining these metrics, you can identify which links are beneficial and which may harm your site’s authority.

4. Decide on Actions for Low-Quality Links

Finding such low-quality backlinks in your profile will now require you to act. Google has advice for webmasters on what steps to take in the process of eliminating harmful links:

  • Remove links: Attempt contacting the sites that link back and plead for the removal of the link if you have exhausted all other options.
  • Disavow links: It would be pointless to follow the previous procedure since the links have already been deleted; therefore use the disavow tool for reporting these links to Google as not meant to affect your site ranking.

To disavow links, you need to create a text file stating all the URLs or domains that you want to disapprove and then submit such a file through Google Search Console.

5. Recover Lost Backlinks

Recovering lost backlinks is crucial because building links takes time and effort. Links can be lost for various reasons, including:

  • The linking site has been deleted or redirected.
  • The author replaced your link with a different one.

To find lost backlinks, use a backlink checker tool or analytics software:

  • Analyze historical backlinks: Look for backlinks that were previously present but are no longer active. These applications, such as Ahrefs or Semrush, provide historical backlink data as part of their work.
  • Reach out to Webmasters: Connect with webmasters. Once you find out about the lost URL, reach out to the site owner and appeal for the restoration of a link.
a back audit analysis where it shows new and lost back link history in a period of time and their names.

6. Look up New Linking Opportunities

Last but not least, the audit of backlinks should go beyond analyzing and rehabilitating them; you should also look for fresh opportunities through which you can obtain quality links. Broadly, the following two ways will assist you in discovering the new link-building opportunities for your site:

  • Study link-worthy content: Use the “Indexed Pages” function of your backlink analytics software to find out what types of content generated the greatest number of backlinks. If listicles or how-to guides attract many links, consider creating similar content.
  • Research competitor link-building strategies: Enter a competitor’s domain into a backlink analytics tool and observe their referring domains. This will help you find potential sites to target for backlinks.

7. Keep Review Your Backlink Profiles

A backlink audit is not a task that can be done once and for all, so it is really worth it to keep an eye on your backlink profile as well from time to time. So make a schedule for audits, for instance, monthly or quarterly, and you can always keep abreast with the current quality status of your backlinks.

Use alerts from tools like Google Alerts or follow your competitors to stay abreast of new link-building opportunities.

8. Create Quality Content For Link Attraction

Last but not least, creating quality, relevant content that other people will want to link to is the foundation of any effective backlink strategy. Aim to create:

  • Informative blog posts: Write comprehensive guides or tutorials in your industry that others will find valuable. For example, touring guides will be the best content for traveling website.
  • Infographics: Visual content can be highly shareable and attract links as other sites reference your infographics.
  • Research and case studies: Original research, case studies, or surveys can be good resources for other countries to link to.
a checklist for writing back link progress and factors where checklist is attached in a broad and a black pen with it.

9. Conclusion

That’s how to do back link audit. A complete audit of backlinks is a long-term process that involves maintaining a strong online presence. It improves the authority of your site and pushes your search engine rankings to an entirely different level through a thorough assessment of the backlink profile, individual link analysis, removal of negative backlinks, and future link-building opportunities.

Of course, quality always trumps quantity when it comes to links, so keep that backlink profile clean, relevant, and deserted for the best overall SEO conviction.

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