How To Find and Analyze Competitors Keywords

searching competitors keyword with magnify glass where key word in red and words in blue color

Know how to find and analyze competitors’ keywords using simple tools and strategies. Learn to improve your SEO and stay ahead in your industry.

How To Find and Analyze Competitors Keywords: Best Reviewed

Knowing what keywords your competitors are using is the only way to keep them ahead in the industry. This helps you learn what works for them and teach you smarter ways to improve your own strategy. How do you know which keywords they are using? It’s easier than you would think, though don’t worry. In this guide, we’ll walk you through how to see competitors’ keywords and how to analyze them to help increase performance of your site. Read on to learn more.

Why Analyze Competitors’ Keywords?

By analyzing competitors’ keywords you can find opportunities that open up by seeing what gaps are in that competitor’s strategy and also targeting keywords that they for some reason didn’t think about. It helps you with SEO by finding high traffic keywords that you can benefit from and keeps you one step ahead by letting you know what’s trending in your industry.

It also saves time by building upon strategies that already work. Knowing how to find keywords of competitors’ websites gives you advantages to generate targeted content and drive more visitors to your site.

someone is searching competitors keyword with magnify glass where keyword red bold color

How To See Competitors’ Keywords

Here are some of the best ways to uncover your competitors’ keywords:

1. Use Google Search:

One of the easiest tools to start finding competitors’ keywords is Google. With that, you can just search for a keyword related to what your business does and see who comes up on the top rankings – that’s your competition. Look at the title, meta description, headings to figure out those keywords they’re targeting.

For example, let’s say you’re selling outdoor gear; search for “best hiking backpacks” and find what terms other top sites use to get traffic. This simple method will teach you how to find out what keywords competitors are using without extra tools. 

2. Analyze Their Website Content:

It is common to see important keywords used by competitors on their content. Visit their websites and look for:

  • Blog Titles: Generally, blogs are written with target keywords.
  • Headers: And these are often the main keywords.
  • Product Descriptions: The keywords used here are probably optimized for the Search Engines.

If your competitor runs a tech blog, you might find them writing about terms like ‘best budget laptops’ or ‘affordable smartphones.’ Checking out what words that your competitor’s use to rank their website organically this is a very quick way to check out how to find keywords of competitors’ websites without using advanced tools.

3. Use SEO Tools:

SEO tools help our see what our competitors are ranking for. Popular tools include:

  • Ahrefs: Just enter your competitor’s URL and you’ll be able to see their top performing keywords.
  • SEMrush: They analyze their website to find out organic keywords and traffic data.
  • Ubersuggest: It offers a free option to check a competitor’s keywords and its search volume.

These tools make it fast for you to find out how to research your competitor for keywords as well as get solid insights about them.

someone is searching competitors keyword with laptop where they also have paper keyword diagram

4. Spy on Paid Keywords:

The same goes for Google Ads—if your competitors are running ads, there’s too much that you can learn about which keywords their paying for, thanks to SEMrush and SpyFu. With these tools, you can browse through paid keywords, check out the ad copy they use, and a good tool will even show you the amount of money they spend on ads.

If you’re running your own ad campaigns, then this information is especially helpful, because knowing how you can check what keywords competitors use in their paid ads will assist you in evolving and fine tuning your strategy.

5. Look at Backlinks:

Your competitors are ranked using keywords, and backlinks can show you which. With tools such as Ahrefs or Moz you can see who’s linking to them, the anchor text used, and related keywords in those backlinks. Looking at backlinks will give you further insights into how to see competitors’ keywords and how do they drive traffic.

How To Check Competitors’ Keywords Step by Step

Here’s a simple process to find and analyze your competitors’ keywords:

Step 1: Identify Your Competitors: So the first thing is to know who your competition is. Go to Google and search for products or services similar to yours and write down what sites rank on top.

Step 2: Analyze Their Keywords: Once you know the keywords they target, use the methods listed above. Gather as much as you can, be it their content, SEO tools or their paid ads.

Step 3: Compare Keywords: After you gathered your competitors’ keywords, look them up against your own. Check out their pages to see what sort of keywords they rank for but you don’t, keywords of high traffic that these sites are using, and see if there are ones that you can cover off in your content strategy. This teaches you how to locate keywords that currently rank competitors’ websites and use them to the benefit of your own rankings.

Step 4: Create Content Around Those Keywords: Once you find out your competitor’s keywords, then create content targeting those words. Think of ways to add value to your audience by inserting keywords naturally throughout your content, and optimizing meta descriptions, headings, and images. Using this approach means you are not simply copying what others do but building on what works for your competition.

Tools To Find Competitors’ Keywords

Here’s a quick list of tools to make your job easier:

  • Ahrefs: Great to figure out what competitors’ organic keywords are.
  • SEMrush: It provides keyword data, backlinks and paid search insights.
  • Ubersuggest: A free tool to find keywords and content ideas.
  • Google Keyword Planner: At its best, it seems great for understanding a search volume or the competition.

Learn Digital Skills At Academic Broadcasting Platform

Academic Broadcasting Platform helps learners and entrepreneurs develop amazing skills quickly in digital marketing, coding, and entrepreneurship. Analyzing competitors’ keywords is an essential part of growing a business or building a great website. We provide resources on our platform to help you navigate these key points such as how to use AI tools as well as strategic thinking to outpace your industry.

In a Nutshell:

Knowing how to find and analyze competitors’ keywords is a game changer for SEO. Using this guide, you will learn how to find keywords of competitors’ websites and put these to your advantage.

Stick with free methods like Google Search or go the extra mile with something like SEMrush as long as you actually act on the data. Academic Broadcasting Platform is where you can explore resources in digital marketing, coding and entrepreneurship. Start learning today!

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